While signing up for an affiliate network can be easy, choosing the best one can be tricky. It can be tempting to sign with the first network you find, but doing your research now can save you time and aggravation later. Here are some factors to be considered when choosing an affiliate network.
All networks aren’t created equal. Like everything else in life, there are benefits and drawbacks to each affiliate network. The best way to find out about them is to visit some of the affiliate forum sites; there’s nothing like advice from people who’ve already worked with some of the networks. Some key factors to look into are how many programs each network offers, how well they convert, the reliability of payments, the analytics they offer, and the type of promotional tools they provide. These factors can vary from one network to another- some networks are great in some areas but not in others.
Begin your search with yourself. It might sound counter-intuitive, but starting with an assessment of your goals and the kinds of sites you want to run will help. If you’re going to target your marketing efforts to certain regions, you’ll want to choose programs that work in that area. A good way to find networks is to visit the sites of products you’re going to feature, and check for their affiliate links. Many of the most successful affiliate marketers let their sites guide them in choosing networks because they want to promote certain products and must be a member of a certain network in order to do it.
Don’t pin all your hopes on one network. All the major networks offer free signup, so you shouldn’t limit yourself to just one network. By the same token, you shouldn’t spread yourself too thin and sign up with all of them, either! You’ll have more success as an affiliate marketer if you stick to one or two good networks, because it will be easier to get links and banners, or to check stats. If you work with at least two networks, your entire business isn’t riding on one company.
Ensure that their offers are compatible. For instance, if you have a blog about stained glass, you’re catering to a pretty narrow niche, right? Running ads for cell phones wouldn’t be a good fit. You’ll need to step back and find offers that mesh well with the subjects you’re covering. Many times, smaller affiliate networks will carry more unique offers.
These are just some of the things you’ll need to consider when choosing an affiliate network. Rather than just picking one at random, you should look into each carefully, assess your goals, diversify your program selection, and look for networks with compatible offers. Taking your time now means more money in your pocket!